It looks like a great product and I cant wait to see it in the flesh, here is a bit of info that I took from the Frontline Gaming site but follow the links for more information.
BattleMat Kickstarter: http://www.kickstarter.com/projects/819121569/frontline-gaming-and-tablewartm-megamattm?ref=live
Who: Frontline Gaming and TABLEWAR™
What: MegaMat™; a series of themed, full color 4’x6’ (and 4x4’ with stretch goals) tabletop gaming mats that don't crease and resist stains, ready to play out of the box. The first two MegaMat™ design prototypes--Grassy Plains and Blast Zone--are done and in our hands! We have plans to unlock Urban, Snow, and Desert themed MegaMat™ designs in 4x6' and 4x4' sizes with stretch goals!
Where: Worldwide shipping* available.
When: Kickstarter to fund in December 2013, early bird products to ship in February 2014, second production run to ship in March 2014 with additional production runs to ship monthly, thereafter. Pledge early to get yours first!
Why: Because a beautiful, portable, gaming mat ready to play out of the box that doesn't crease and is liquid resistant wouldn’t just be a mat, it’d be a MegaMat™, Boom!
An amazing looking product and well worth the support of the community.